NOTE: In February 2023, Candid updated the response options for race & ethnicity. This included the addition of two new categories: Middle Eastern/North African and Native Hawaiian/Pacific Islander. Learn more about the updates here [https://blog.candid.org/post/updates-to-candid-profile-demographic-data-race-and-ethnicity-options/]. If you provided demographic data for your organization before February 2023, please review the information previously entered and update as needed. This may require you to re-survey your staff and/or board.
Provide your organization's demographics data. Potential funders are actively seeking this information to guide their giving priorities.
Read answers to FAQs about providing demographics data for your organization.
Collect Demographic Data from your Organization
If you have not collected staff and board demographic information before, use the Demographic Survey Guide to start. Then proceed to report on your profile.
Access your Nonprofit Profile
Sign in to guidestar.org or register.
Click Update Nonprofit Profile at the top of the home page.
Click on Edit.
Go to DEI-Leader in Gold
Complete board, staff and equity practices in Demographics
Completing Leader's Demographic Data
Navigate to the Gold section and Leader Demographic sub-section and answer the questions. The name of your organization’s leader – which you provided in Bronze – should appear.
There will be questions in four demographic categories:
Race and Ethnicity
Gender Identity
Sexual Orientation
Disability Status
Your leader can “Decline to state” in each category.
Completing Board & Staff Demographics and Practices
Navigate to the Demographics section and answer the questions. Each section is voluntary, but we encourage you to complete as much as possible.
Board, Senior Staff and Staff Demographics
Enter the total number of board, senior staff and staff and then complete the demographic questions by clicking Start Section.
Definitions:
Senior Staff includes the leader and is defined as people with authority over budget (typically VP, C-Suite, Director)
Staff means all staff – including leader and senior staff
There will be questions in four demographic categories:
• Race and Ethnicity
• Gender Identity
• Sexual Orientation
• Disability Status
Helpful tips:
Your information will not save if the information in the section doesn’t match the total. Make sure you save.
You can enter “Unknown” - if some people did not provide any information - or “Decline to state” if they declined.
If you do not find an appropriate option in the Race & Ethnicity category, you can select “Other: Please Specify” (up to 10 times).
If you do not survey or ask for this information - check “We do not collect…”.
Next Steps
Make sure you publish the changes.
After you publish, updates will appear on your profile within 24 hours.
🎥 Watch this video on Collecting and Sharing Demographics