Provide your organization's diversity, equity, and inclusion (DEI) information. Potential funders are actively seeking this information to guide their giving priorities.

Read our FAQs for more information on our Diversity, Equity, and Inclusion (DEI) initiative.

Collect Demographic Data from your Organization 

If you have not collected staff and board demographic information before, use the DEI Survey Guide to start. Then proceed to report on your profile.

Access your Nonprofit Profile 

  1. Sign in to guidestar.org or register.
  2. Click Update Nonprofit Profile at the top of the home page.
  3. Click on Edit.
  4. Go to Update
  5. Complete DEI-Leader in Gold
  6. Complete board, staff and equity practices in Demographics

Completing DEI-Leader

Navigate to the Gold section and DEI-Leader sub-section and answer the questions. The name of your organization’s leader – which you provided in Bronze – should appear.

There will be questions in four demographic categories:

  • Race and Ethnicity
  • Gender Identity
  • Sexual Orientation
  • Disability Status

Your leader can “Decline to state” in each category.

Completing Board & Staff Demographics and Practices

Navigate to the Demographics section and answer the questions. Each section is voluntary, but we encourage you to complete as much as possible.

Board, Senior Staff and Staff Demographics

Enter the total number of board, senior staff and staff and then complete the demographic questions by clicking Start Section.

Definitions:

  • Senior Staff includes the leader and is defined as people with authority over budget (typically VP, C-Suite, Director)
  • Staff means all staff – including leader and senior staff

There will be questions in four demographic categories:

• Race and Ethnicity

• Gender Identity 

• Sexual Orientation

• Disability Status

Helpful tips:

  • Your information will not save if the information in the section doesn’t match the total. Make sure you save.
  • You can enter “Unknown” - if some people did not provide any information - or “Decline to state” if they declined.
  • If you do not find an appropriate option in the Race & Ethnicity category, you can select “Other: Please Specify” (up to 10 times).
  • If you do not survey or ask for this information - check “We do not collect…”.

Equity Practices

Created in partnership with Equity in the Center, this section sheds light on practices that advance equity and inclusion.

Next Steps

  • Make sure you publish the changes.
  • After you publish, updates will appear on your profile within 24 hours.

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