Give donors the information they need to fund you. Keep your profile up to date, earn a 2023 Candid Seal of Transparency. Two important reasons to update now:

  1. Highlight your work and attract funding from donors. Access your unique sharable full profile link and post it everywhere.

  2. Apple Pay for donations. Updating your Seal is also the most essential step to becoming eligible.

Earning a 2023 Seal of Transparency is easier and faster than ever – in 3 steps:

  1. Sign-in on GuideStar and click "Update Nonprofit Profile" or Claim your profile.

  2. Complete or review required information

  3. Publish. See the Seal on your profile in <15 minutes

Find out what you’ll need and what’s new in Bronze, Silver, Gold and Platinum for 2023. Click here for a full list of requirements.


  • Basic information – so your organization can be found

  • Only 4 key pieces of information are required:

- Contact Information

- Donation Information

- Mission

- Leader Information


  • Programs - your chance to share your programs and to build your brand

  • Only 3 key elements are required:

- Program (at least 1): name, brief description, geographic area served

- Brand: logo, tagline, website and social media names/handles – so donors

can see your latest activity

- Grantmaker Status


  • Gold Capabilities – share financials and people information that funders seek

  • 2 key elements are required:

- Recent year financials

- People: Board Chair name and leader demographics

  • Show your commitment to diversity, equity, and inclusion by sharing your organization’s leader demographic information.


  • Impact – share your goals and the difference you’re making

  • 2 key elements are required:

- Strategy & goals: upload strategic plan or briefly answer 2 questions

- Metrics: share at least 1 from 2022

What's Next

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