Earning a 2021 Seal of Transparency is easier and faster than ever – in 3 steps:

  1. Sign-in on Guidestar and click "Update Nonprofit Profile" or Claim your profile.

  2. Complete or review required information

  3. Publish. See the Seal on your profile in <15 minutes

Find out what you’ll need and what’s new in Bronze, Silver, Gold and Platinum for 2021. Click here for a full list of requirements.


  • Basic information – so your organization can be found

  • New! Only 4 key pieces of information are required:

- Contact Information

- Donation Information

- Mission

- Leader Information

  • New! In sharing your mission, you’ll tag the subject your work on and the population you serve. This helps potential donors find you.

  • Review the Bronze Help Guide.


  • Programs - your chance to share your programs and to build your brand

  • New! Only 2 key elements are required:

- Program (at least 1): name, brief description, geographic area served

- Brand: logo, tagline, website and social media names/handles – so donors

can see your latest activity


  • Gold Capabilities – share financials and people information that funders seek

  • New! 2 key elements are required:

- Recent year financials

- People: Board Chair name and leader demographics

  • New! Show your commitment to diversity, equity, and inclusion by sharing your organization’s leader demographic information.

  • Review the Gold Help Guide.


  • Impact – share your goals and the difference you’re making

  • New! 2 key elements are required:

- Strategy & goals: upload strategic plan or briefly answer 2 questions

- Metrics: share at least 1 from 2020

Watch this video to learn more about the 2021 Seals.

What's Next

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