To earn the Gold Seal of Transparency, you must also complete the Bronze and Silver Seal requirements.

Required Gold Fields

  • Recent year (2019 or 2020) Financials: either upload financial statements, or share your revenue, expenses, assets & liabilities (click here for full required list).

  • People: Name of Board Chair & Leader Demographics

Financials

Option #1: Upload an audited financial statement. The audited financial statement must be from within the past two years. 

  • Please do not upload a Form 990 in this section. Navigate to the Additional Docs section to do so.

Don't have an audited financial statement? Not to worry! You have another option. 

Option #2: Manually fill in the following fields: Fiscal Year, Revenue Expenses, Expenses, and Assets & Liabilities. Financial information must be from within the past two years.

  • Not sure where to find this information? Grab your most recent Form 990 and look at the first two pages--everything should be there!

People

  • Board Chair: share your board chair’s name (required), company/organization, term dates, and LinkedIn

  • Board Members (optional): share the names of your other board members so donors can know who they are

  • Staff members (optional): share the names of your staff

Diversity, Equity and Inclusion (DEI) - NEW

Ask your organization’s leader to share their demographic information publicly.

  1. Leadership Demographics Information - How does your leader publicly self-identify?

  • Race and Ethnicity

  • Gender Identity 

  • Sexual Orientation

  • Disability Status

Best Practices:

  • Ask your leader directly – don’t guess

  • Don't know how to ask? Use the DEI Survey Guide

  • Tell them it will be public information via GuideStar

  • “Decline to state” is a valid option

Don’t forget to publish. Once you’re done – navigate to the Publish section and publish. Your profile will reflect your new information within 15-30 minutes.

To draft– save. Click the Save button at the bottom of the Gold section. You’ll learn if you missed any required fields and you’ll save. Your profile will not update until you publish.

Your info on partner sites. Your information will be sent to partners:

  • Most updates appear on our partner sites within 24-72 hours.

  • For AmazonSmile updates are sent monthly (22nd of each month) and processed by AmazonSmile within 1-2 weeks.

Watch this video on earning a Gold Seal of Transparency.

What's Next

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